Abdullah Al Maher (CEO & Head of Business - Fakir Fashion Ltd)
Fakir Fashion was also suffering in the very beginning like everyone we did not know what to do and then we have twenty thousand people in the company, and we divided the company into a shifting So which is a great opportunity actually we could make 2 shifts in the morning shift from 06:00 to 02:00 and 2:30 to again another 8 hours so we stop overtime we give extra money to our workers and it is worth mentioning here we secured the worker’s income and salary because it was a huge battle of lives over livelihoods and thank God our workers were healthy as some from management got sick but we had also split work from a home office-based.
Operation people had to come to the office all the people in the merchandising, supply chain, finance, accounts whoever did not need day to day we allowed them to work from home and our company was a digital ERP Platform and very coincidentally Logic is our partner and the company has adopted Logic actually ten years ago so people were used to working online and going to the system and using the system and it paid us back actually in this digital transformation time in this disrupted time so a lot of people works we abolished to the company.
so we all approved things virtually and that was actually speed so that help us to gain more speed and gain customers confidence.